BasicGlow Co.

Industry: General Household Lighting

Brand Ethos: "It turns on. It turns off." BasicGlow makes no-frills desk lamps for people who just want something that works without an app, a subscription, or a firmware update.

The Workhorse Lamp Model B

A simple, adjustable-arm desk lamp with a single brightness level and an on/off switch. Ships flat-packed and assembles in two minutes with the included hex key.

Key Features

Light Source: 9W LED bulb, 800 lumens, 4000K neutral white.
Arm: Steel pantograph arm with three pivot points, adjustable up to 28" extension.
Base: Cast iron weighted base, 4.5 lbs. Does not tip.
Controls: Single on/off rocker switch on the cord. No dimmer. No app.
Cord Length: 6ft braided fabric cord with standard two-prong plug.
Colors: Matte Black, Matte White.

Price: $34.00

Unique Selling Point: The most boring desk lamp on the market. Deliberately. No features, no app, no planned obsolescence — just light.